Privacy Notice

Please note: Our privacy notice is updated periodically, and it is advised that you check back for updates regularly. Any changes will replace all previous versions and will be in force from the date of publication. Last updated: June 2026.

 

1. Who are we?

The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire is a charity and a membership organisation. We are one of 46 Wildlife Trusts and together with our central charity the Royal Society of Wildlife Trusts we are the largest voluntary organisation dedicated to all aspects of wildlife conservation in the UK.

 

This privacy notice also covers the Wildlife Trust Beds, Cambs and Northants Trading Company, our trading company; (registered company number 11098048). The company is a wholly owned subsidiary of The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire, and trades only to raise funds for our charitable organisation. 

 

2. Our commitment to your privacy 

We are committed to keeping the personal details of our members and supporters safe. This privacy notice explains how and why we use your personal data, to ensure that you remain informed and in control of your information. 

 

Any references to the Wildlife Trust Beds, Cambs and Northants, the Trust, or to ‘we’ or ‘us’ refer to The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire. We are a registered charity in England and Wales, and our registered charity number is 1000412.

 

We use three key definitions to describe people mentioned in this privacy notice. These are definitions used by the Information Commissioner, the UK’s independent body set up to uphold information rights (www.ico.org.uk). 

 

• ‘Data subject’: this is you, one of our loyal members and supporters. As the data subject, we respect your right to control your data.
• ‘Data controller’: this is us, the Wildlife Trust Beds, Cambs and Northants. With your permission, we determine why and how your personal data is used (as outlined in this privacy notice).

• ‘Data processor’: this is a person, or organisation, who processes your data on our behalf. For example, this might be a mailing house who sends your membership magazine to you, on our behalf (due to the size of our organisation, it’s more cost-effective to outsource ad-hoc and large-scale tasks like this). We take full responsibility for what they do. 

   

When we work with other organisations or individuals in this way, we always set up a written contract with them to protect your data. The third parties we work with at no point ‘own’ your data, so you will never hear from them independently and they will always delete your data from their systems when they have completed the task in hand. We always send your data to partner organisations securely, to minimise the risk of it being intercepted by unknown individuals and/or organisations. 

 

We will never sell your personal data. 

 

Should you wish to find out more about the data we hold about you, or about our privacy notice, please contact the Data Team:

Telephone: 01954 713500

Email: dataissues@wildlifebcn.org 

The Manor House, Broad Street, Great Cambourne, Cambridge CB23 6DH.

 

3. Why do we collect your personal data?

We will only ever collect, store and use your personal data when we have an identified purpose and reason to do so. The Information Commissioner refers to this as a ‘lawful basis’. Further information about why we collect your personal data is outlined below. 

 

a) To administer your Wildlife Trust Beds, Cambs and Northants membership 

We collect your personal data to administer your membership, which may involve:

• Sending you your membership welcome pack when you first join us;
• Processing your Direct Debit subscription payments;
• Sending you your membership renewal letter;
• Getting in touch should there ever be any issues processing your subscription payment.

 

i) Joint and family membership

If you are a ‘joint’ or a ‘family’ member of our Wildlife Trust, we will address communications to all those listed on your membership. If you wish to update this at any point, please let us know. 

 

ii) Gift membership

If your Wildlife Trust membership was purchased as a gift, we will use the address provided by the purchaser to send you information about our work in the post. This will include a ‘renewal letter’, which we will send you when your membership is due to expire, to see if you would like to continue supporting our charity. 

 

iii) When your membership has ended 

Unless we hear from you directly, we will continue to send you information about our work for up to 6 months after your membership has ended. This is just in case your support was cancelled accidentally, by for example changing your bank account details, and you wish to update your details with us. 

 

The Information Commissioner defines the lawful basis for processing your data for these purposes as ‘contractual’. 

 

b) To send you items purchased from our online shop and administer event bookings

We collect your personal data to send you:

• items you have purchased from our online shop;
• information about events you have booked onto.

 

The Information Commissioner defines the lawful basis for processing your data for these purposes as ‘contractual’.

 

c) To send you information about our work and ask for your opinion

We also collect your personal data so that we can send you information about our work that we feel will be of interest to you. This includes your membership magazine, fundraising appeals, event information, campaigning opportunities, membership, services, products, newsletters, requests for feedback, competitions and other activities, as well as information about other carefully selected organisations that we work in partnership with. 

 

Our membership magazine Local Wildlife is provided as a benefit to our members. We send this out to all our members (unless you specifically ask us not to) and you can choose to unsubscribe from general marketing communications without giving up your subscription to Local Wildlife. However, please note that Local Wildlife does include advertisements, competitions and fundraising information.

 

This information is defined as ‘direct marketing’ by the Information Commissioner. 

 

Your personal data helps us to get to know you better and to develop a ‘profile’ of you on our secure supporter database. This ‘profile’ enables us to send you the information listed above in a timely and relevant way, to suit you. For example, keeping track of the donations you make to our organisation helps us to send you information about fundraising appeals that we feel you would like to hear about. Likewise, keeping a record of your wildlife interests that you may tell us about in one of our Membership Surveys, helps us to send you relevant project updates.

 

As defined by the Information Commissioner, we use two different lawful bases for processing your data for ‘direct marketing’ purposes:

 

·                Legitimate interest

This is where we have identified a genuine and legitimate reason for contacting you, which crucially does not override your rights or interests

 

We use legitimate interest to send you the information listed above by post or telephone (if you are not registered with the Telephone Preference Service, and you have given us your telephone number). 

 

·                Opt-in consent

This is where you have given us express permission to contact you by particular communication channels. 

 

We use opt-in consent to send you the information listed above by email or telephone (if you are registered with the Telephone Preference Service)

 

We respect your right to update the way we get in touch with you about our work at any time. 

 

d) To enable you to volunteer with us 

If you are a Wildlife Trust Beds, Cambs and Northants volunteer, we collect your personal data so that we can keep in touch with you about, for example:

·                changes to planned volunteer work programmes that you may be taking part in; 

·                the positive impact you have on our work, by sending you our volunteer newsletter; 

·                dedicated volunteer thank-you events.

 

As defined by the Information Commissioner, the lawful basis for processing your data for these purposes is ‘contractual’ (where administering your volunteer record) and ‘legitimate interest’ (when sending you information about our work). 

 

e) To buy or sell goods or services

We collect personal data to comply with contractual responsibilities when we buy and sell goods and services from others. 

 

The Information Commissioner defines the lawful basis for processing personal data for these purposes as ‘contractual’.

 

f) To meet our legal obligations 

We collect personal data in order to comply with legal obligations such as providing information to bodies such as HMRC, Charity Commission, Companies House, HSE. 

 

The Information Commissioner defines the lawful basis for processing personal data for these purposes as ‘legal obligation’.

 

g) To enable us to carry out fundraising campaigns 

We collect your personal data to administer your donations, which may involve:

·                Recording the donation;

·                Getting in touch should there be any issues processing your donation;

·                Sending you a thank you letter or email.

 

The lawful bases for processing your data for these purposes are ‘contractual’ or 'legitimate interest'.

 

To enable us to carry out fundraising campaigns effectively, we may utilise social media platform services for targeted advertising and marketing research purposes to support our fundraising efforts. One of the tools we use for this purpose is the custom audience service provided by Meta.

 

We may use targeted advertising on social media platforms, based on existing supporters’ information, to find individuals/users who might be interested in the Trust’s programmes or events and ask them to join or donate to our Wildlife Trust. To enhance the effectiveness of paid advertising we may use the email addresses of existing members and donors, to exclude them from advertising campaigns and appeals, ensuring that they are not repeatedly targeted.

 

We also use Meta’s tool, Pixel to retarget supporters who have previously engaged with us through our website. For more information about the way Meta processes your personal information please see Meta’s Privacy Policy.

 

h) To enable effective functioning of our organisation 

We collect personal data to enable the Trust to operate effectively in a variety of ways such as:  

·                responding to complaints; 

·                complying with regulators e.g. Fundraising Preference Service, Fundraising Regulator; 

·                safeguarding, health and safety, security; 

·                maintaining records to comply with funder or donor requirements;

·                maintaining historical records of reserve management and biological field records;

·                liaising with landowners and tenants about conservation activities;  

·                running engagement activities such as events and competitions;

·                evaluating events, campaigns and website activity;

·                research and statistical analysis.

 

The Information Commissioner defines the lawful basis for processing personal data for these purposes as ‘legitimate interest’.

 

4. What kind of personal data do we collect? How do we collect it?

a) Basic information

We will usually collect basic information about you, including your name, postal address, telephone number, email address and your bank details if you are supporting us financially. 

 

Most of the time, we collect this data from you directly. Sometimes this is in person; other times, it is over the telephone, in writing or through an email or via a form on our website. Occasionally we obtain this information, from external sources but only where you have given permission for such information to be shared with us). 

 

b) Getting to know you better

We also collect information about you that helps us to get to know you better. This may include:

·                information about your wildlife interests, which you tell us through our membership surveys;

·                records of donations you’ve made towards fundraising appeals; 

·                your preferences of how you would like us to contact you;

·                ways you’ve helped us through volunteering your time;

·                records of events you’ve attended, or campaigns or activities that you’ve been involved in.

 

Sometimes we will collect other information about you such as your title or your photograph. When we do so, we will be very clear as to why we are collecting such information, and we will only do so with your specific consent and permission. 

 

Once again, most of the time we collect this data from you directly. 

 

We may also collect demographic and consumption data generated through geodemographic tools (such as CACI Acorn), as well as information related to your wealth. This may include information from public registers and other publicly available sources such as Companies House, newspapers and magazines. If you do not wish your data to be collected in this way, or have questions about it, please contact us. 

 

Other ways in which we collect personal data to get to know you better include:

i) Our website

Our website uses ‘cookies’ to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

 

Our cookies help us:

• Make our website work as you'd expect;
• Remember your settings during and between visits;
• Improve the speed/security of the site;
• Allow you to share pages with social networks like Meta;
• Continuously improve our website for you

 

For more information on our use of cookies, please see Annex 1. 

 

ii) Third parties 

We use third party organisations to support our work. These third parties are required to be bound by the principles of this privacy notice and will explain that they are working on our behalf. We always check the wording used when your information was originally collected, to make sure that we only contact people who have actively expressed an interest in receiving information from the Trust.

 

c) Special category personal data

We do not normally collect or store sensitive personal data, also known as special category data (such as information relating to health or political affiliation) about supporters and members. However, there are some situations where this will occur. 

 

When we do so, we will be very clear as to why we are collecting such information, and we will only do so with your specific consent. In these situations, we collect the data from you directly unless the information is in the public domain for example you are an MP or Councillor.

 

If you are a volunteer then we may collect extra information about you, for example:

• references
• criminal records checks
• details of emergency contacts
• medical conditions

 

We may also collect sensitive personal data if you have an incident or accident on our premises or reserves. This information will be retained for legal reasons, for health and safety and/or safeguarding purposes and to protect us (including in the event of an insurance or legal claim). If this does occur, we’ll take extra care to ensure your privacy rights are protected.

 

d) Children and young people 

In line with data protection law, we will not collect, store or process your personal details if you are under 13 years of age; unless we have the express permission from your parent or guardian to do so. 

 

If we have the permission of your parent or guardian, and you are a Wildlife Watch member, we may capture your date of birth at the point of joining. This is so that we can send you information that we feel is suitable to your age. 

 

For further information, please see our Safeguarding statement. 

 

5. How do we store your data? 

a) Security

All of the personal data we process is processed by our staff in the UK. However, for the purposes of IT hosting and maintenance your information may be situated outside of the European Economic Area (EEA). This will be done in accordance with guidance issued by the Information Commissioner.

 

Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means). Our staff receive data protection training, and we have a set of detailed data protection procedures which personnel are required to follow when handling personal data.

 

b) Payment security

All electronic Wildlife Trust Beds, Cambs and Northants forms that request financial data will use the Secure Sockets Layer (SSL) protocol to encrypt the data between your browser and our servers.

 

If you use a credit or debit card to donate, purchase a membership or item online or make an event booking your card details will be processed securely by our payment providers (Stripe, SumUp or Square). Other payment methods (e.g. ApplePay) are handled in a similar manner. 

 

Wildlife Trust Beds, Cambs and Northants complies with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council and will never store card details.

 

Of course, we cannot guarantee the security of your home computer or the internet, and any online communications (e.g. information provided by email or our website) are at the user’s own risk.

 

c) CCTV

We use CCTV and you may be recorded when you visit our premises or reserves. CCTV is there to help provide security and to protect both you and Wildlife Trust Beds, Cambs and Northants. 

 

CCTV will only be viewed when necessary (e.g. to detect or prevent crime) and footage is only stored temporarily. Unless it is flagged for review CCTV will be recorded over.

 

Wildlife Trust Beds, Cambs and Northants complies with the Information Commissioner’s CCTV Code of Practice, and we put up notices, so you know when CCTV is in use.

 

d) Data retention 

We will only use and store information for as long as it is required for the purposes it was collected for. We continually review what information we hold, and delete what is no longer required.  

 

Personal data relating to our principal objective of conservation may be held in our archive which is indexed by location and is not searchable by data subject. 

 

6. Your rights

We respect your right to control your data. Your rights include:

a) The right to be informed 

This privacy notice outlines how we capture, store and use your data. If you have any questions about any elements of this privacy notice, please contact us. 

b) The right of access

If you wish to obtain a record of the personal data we hold about you, through a Subject Access Request, we will respond within one month. 

c) The right to rectification

If we have captured information about you that is inaccurate or incomplete, we will update it. 

d) The right to erase

You can ask us to remove or randomise your personal details from our records.

e) The right to restrict processing

You can ask us to stop using your personal data. 

f) The right to data portability

You can ask to obtain your personal data from us for your own purposes. 

g) The right to object

You can ask to be excluded from marketing activity. 

h) Rights in relation to automated decision making and profiling

We respect your right not to be subject to a decision that is based on automated processing. 

 

To exercise your rights please contact the Trust. The most effective way is to contact the Data Team directly:

Telephone: 01954 713500

Email: dataissues@wildlifebcn.org 

Mail: The Manor House, Broad Street, Great Cambourne, Cambridge CB23 6DH.

 

For more information on your rights, please see the website of the Information Commissioner.

 

7. Making a complaint

We want to exceed your expectation in everything we do. However, we know that there may be times when we do not meet our own high standards. When this happens, we want to hear about it, in order to deal with the situation as quickly as possible and put measures in place to stop it happening again.

 

If you have a complaint about how we collect, use or store personal data, the most effective way to reach us is to contact the Data Team directly:

• Email - dataissues@wildlifebcn.org
  • Mail - The Manor House, Broad Street, Great Cambourne, Cambridge CB23 6DH.
  • Telephone - 01954 713500

Please provide: 

• your full name and contact details, and your preferred method of communication;
  • full details of the complaint, including any relevant dates, and the impact or any harm that has been caused by our data processing;
  • any additional adjustments you require as we respond to your complaint e.g. large print format

We will: 

• acknowledge your complaint within 30 days;
  • keep you informed of the progress of your complaint;
  • explain the outcome to you.

You can expect us to:

·                verify your identify - this may mean we request sight of your driving licence, passport or a utility bill

• request proof of authority if you are making a complaint on behalf of someone else – this could be an appropriate power of attorney or a signed letter of authority. 

 

If you feel that we have not resolved your complaint satisfactorily, please contact the Information Commissioner online via 

Make a complaint about how an organisation has used your personal information | ICO 

or by telephone on 0303 123 1113.

 

General complaints

For further information on how to make any other kind of complaint, please click here. 

 

8. Leaving our website

We are not responsible for the privacy practices or the content of any other websites linked to our website. If you have followed a link from our website to another website, you may be supplying information to a third party.

 

9. Sharing data

We will never sell your personal data. When sharing your data with us, if you have opted-in to receive further contact, we may get in touch with information about our partners, or third-party products and services, but these communications will always come from us. 

 

The Wildlife Trusts is made up of 46 individual charities that work closely together in a federated structure through their membership of The Royal Society of Wildlife Trusts, a memorandum of co-operation and a collective strategic direction. The Wildlife Trust federation also includes a range of subsidiaries, wholly owned by either an individual or group of Wildlife Trusts.  Whilst operating collectively within a federated structure, it is recognised that each party is an independent organisation. 

 

To aid our collaboration as a federation, we sometimes share data with each other for the purposes listed below. At all times we follow the principle of data minimisation as set out in UK GDPR. This means we will only collect, process and retain the minimum amount of personal data that we need to deliver a specific purpose. Wherever possible or appropriate will anonymise or pseudonymise data before it is shared. 

 

Data sharing across The Wildlife Trusts federation is governed by a comprehensive collective Data Sharing, Processing and Joint Controllership Agreement. 

            

The Wildlife Trusts have identified the following broad purposes for data sharing and processing. 

 

People & Community: 

• To deepen understanding of and enhance engagement with current and potential supporters, improving inclusivity, recruitment and retention experiences.
• To gain insights into supporter and public behaviour through research and data analysis.
• To support education and training.
• To foster community building, health initiatives, and empower local networks. 

 

Business Operations:

• To identify funding opportunities, resources, and drive cost efficiencies.
• To facilitate delivery of shared services across The Wildlife Trusts’ federation.
• To establish benchmarking, KPIs and qualitative data analysis that measure and communicate our collective impact.
• To uphold safety and ensure compliance with shared policies, regulatory and industry best practices.
• To facilitate appropriate safeguarding measures across the federation to protect children and adults at risk.
• To improve understanding of our Partners, including corporates, through collaborative business intelligence.
• To support the experience, retention, training and recruitment of Staff, Trustees, and Volunteers.
• To explore and implement emerging technologies (e.g., Artificial Intelligence, Machine Learning, Internet of Things) that enhance conservation impact, operational efficiency, and supporter engagement across The Wildlife Trusts.
• To enhance collaboration with partners locally, nationally and globally.
• To support the digital transformation and data maturity of The Wildlife Trusts. 

Conservation

• To identify, commission and/or contribute to external research efforts locally, nationally or globally, that enhance The Wildlife Trusts' conservation impact.
• To support environmental conservation and research locally, nationally or globally.
• To support international, national and local campaigns and advocacy. 

 

In some circumstances where we are using subcontractors or suppliers, we may share your personal data so that they can carry out their contractual services. For example, if you order something from our online that uses a third-party delivery company, your name and address will be shared with them, solely for this purpose.

 

10. Get in touch

Should you wish to find out more about the data we hold about you, or about our privacy notice, please contact us:

Data Team

Telephone: 01954 713500

Email: dataissues@wildlifebcn.org 

The Manor House, Broad Street, Great Cambourne, Cambridge CB23 6DH

Our office hours are Monday – Friday, 9am – 5pm.

 

Annex 1 - Use of cookies 

 

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites. 

 

We use cookies, which are issued by third party service providers that we continuously assess to make sure the data is secure. We collect these cookies in order to ensure that anything we do in our online advertising and campaigns are cost effective and relevant. We track how well our adverts perform and then analyse this data to make sure we can continue to make improvements.  

 

Our cookies help us:

• Make our website work as you'd expect
• Remember your settings during and between visits
• Improve the speed/security of the site
• Allow you to share pages with social networks like Meta
• Continuously improve our website for you

 

We do NOT use cookies to:

• Collect any personally identifiable information (without your express permission)
• Collect any sensitive information (without your express permission)
• Pass personally identifiable data to third parties
• Pay sales commissions

You can learn more about all the cookies we use below.

Provider	Purpose	Cookies	Provider Policy
The Wildlife Trusts	Used by the website to remember cookie preferences	cookie-agreed, MCPopupClosed
Meta (Facebook and Instagram)	Used by Meta for sharing content, conversion tracking, optimisation, creating audiences for ads and marketing.	_fbc, _fbp, fr, s	Meta Cookies Policy | Privacy Centre | Manage your privacy on Facebook, Instagram and Messenger | Facebook Privacy
Paypal	Used to support payment services.	AKDC, LANG, X-PP-SILOVER, akavpau_ppsd, enforce_policy, nsid, ts, ts_c, tsrce, x-csrf-jwt, x-pp-s	Statement on Cookies and Tracking Technologies
Eventbrite	Used to deliver event booking services and content tailored to the user’s interests.	_ga, _gat, _gid, AS, csrftoken, eblang, G, janus_re, mgref, SP, SS, ebGAClientId, lux_uid, SERVERID	Eventbrite Help Centre
New Relic	Anonymously maintains a user’s browsing session on the website to allow us to monitor and troubleshoot website performance.	JSESSIONID	Cookie Table
Engaging Networks	Maintains a user’s browsing session on the website when participating with our online campaigning activities.	en_sessionId	Company Policies - Engaging Networks
Google	Used to understand website usage including how users found and explored our site and how their experience can be enhanced. Google also provides campaign tracking, advertising and website functionality services.	IDE, _ga, _gat, _gat_UA-_ga_WZTEQF66Z5, _gid	How Google uses cookies – Privacy & Terms – Google
Stripe	Used for making card transactions on the website and fraud prevention and detection. Provided by Stripe.com which allows online transactions without storing any credit card information.	m, __stripe_mid, __stripe_sid	Stripe Cookies Policy
Mailchimp	Used to collect data on email open rates and interaction from emails we send through the platform	N/A	Mailchimp’s Cookie Statement | Mailchimp
Vimeo	Used to embed videos from Vimeo using cookies that we consider essential to the video player experience. Does not use third-party analytics of advertising cookies	player, vuid, _cfuvid, _dd_s	Vimeo Cookie Policy
Hotjar	Anonymously analyses how the website is being used to improve the user experience	_hjSessionUser_xxxxxx, _hjFirstSeen, _hjAbsoluteSessionInProgress, _hjIncludedInSessionSample, _hjSession_xxxxxxx, _hjIncludedInPageviewSample	Hotjar Privacy Policy
Reddit	Used by Reddit for sharing content, conversion tracking, optimisation, creating audiences for Reddit Ads	_rdt_uuid	Reddit Privacy Policy
Pinterest	Used by Pinterest for sharing content, conversion tracking, optimisation, creating audiences for Pinterest Ads	_pinterest_sess, _pinterest_ct, _pinterest_ct_rt, _epik, _derived_epik, _pin_unauth, _pinterest_ct_ua, _routing_id	Pinterest Privacy Policy
Podbean	This is a security token issued by Cloudflare after a user successfully verifies they are human. It prevents users from being repeatedly challenged during a web browsing session,	cf_clearance	Cloudflare Cookie Policy
YouTube	Used by YouTube to keep statistics of what videos from YouTube the User has seen	_Secure-YNID, YSC, _Secure ROLLOUT_TOKEN, VISITOR_INFO1_LIVE
Issu	Used by Issu to recognise the User’s device and what Issu documents have been read	iutk

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit: www.allaboutcookies.org

 

To opt out of being tracked by Google Analytics across all websites visit: http://tools.google.com/dlpage/gaoptout

 

We also use data such as email addresses for tracking purposes. Hashed data is used to create targeted advertising for our fundraising and campaigning activities on social media and web platforms. 

 

Hashing means that data such as email addresses are turned into unreadable codes for security and privacy during data transfer. We delete the hashed data after a short period of time, and it's not used for any other purpose. 

 

This helps us reach and inspire new people to take meaningful action for nature and to create an inclusive society where nature matters. It's both cost-effective and helps us grow support for wildlife. 

 

If you opt into Marketing Cookies when using our website, we will employ Google Analytics, a web analysis service provided by Google LLC. We also employ Google Ads conversion tracking, Google remarketing and Google Signals, all of which are services offered by Google.

 

We implement Google Analytics to track, monitor and report on website traffic. Google Analytics uses cookies and similar technologies to analyse and enhance our website based on how people use it and their behaviour on the website.

 

Google Ads conversion tracking and Google Ads remarketing employ cookies and similar technologies to measure the performance of our advertising and to display personalised advertising messages on websites collaborating with Google. This helps us to efficiently reach people to support our work and protect wildlife for the future.

 

Google Signals, integrated with Google Analytics, creates data reports from multiple platforms or devices from people who are signed into their Google accounts, but only if they have enabled personalised advertising within their account. This information may include a person’s location, search history, YouTube history and data from sites that partner with Google. It is used to provide aggregated and anonymous insights into behaviours across more than one device.

 

You can opt out of Google Analytics Advertising Features through various settings and tools provided by Google including from within your Google account settings, ad settings for mobile apps, Google Analytics opt-out browser add-on and NAI’s consumer opt-out. For more information, please refer to Google Privacy Controls. https://safety.google/privacy/privacy-controls/