Engaging and Inspiring
We will engage with people to enhance our recognition and reputation.
We will be the conservation charity of choice - the 'go to' authoritative voice on nature conservation for media and other influencers.
We will focus on raising our profile and promoting the Wildlife Trust's reputation, using a small number of key messages that convey our honesty and integrity and we will be open and responsive to new opportunities.
We will inspire people about the natural world and provide opportunities for them to learn about and take action for wildlife.
Save Godmachester Nature Reserve
In summer 2014 Cambridgeshire County Council carried out consultation on its Long-term Transport Strategy.
Included in the strategy was a proposal for a link road from Hartford to the A14 junction at Godmanchester to improve access to a possible future development at RAF Wyton. The indicative shown for this road was through either the Wildlife Trust's Godmanchester nature reserve at Cow Lane or through a Site of Special Scientific interest - Godmanchester Eastside Common.
We strongly opposed this road plan as no matter which route was chosen the impact on local wildlife and the environment would be unacceptable. We launched a campaign against the proposal including a petition which was signed by 1,400 people. In November 2014, the county council announced that the road proposal was removed from the Long-term Transport Strategy. The Wildlife Trust-led campaign was explicitly mentioned in this withdrawal.