The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire

Our vision, mission and values


People close to nature, in a land rich in wildlife


Our mission is to:

  • Conserve local wildlife, by caring for land ourselves and with others
  • Inspire others to take action for wildlife
  • Inform people, by offering advice and sharing knowledge


We believe:

  • That we must focus on all wildlife and whole ecosystems to safeguard the natural environment
  • That everyone has a role to play in restoring nature
  • That we should value, respect and listen to our staff, volunteers, members
    and supporters so they can contribute fully to achieving our vision
  • That working in partnership brings more benefits than working alone
  • That conservation depends on local knowledge and good science
  • That we achieve more for wildlife by operating in an efficient and
    business-like manner
  • That we should operate in an environmentally sustainable way
  • That working to restore nature should be rewarding for everyone involved

We also undertake to operate our fundraising according to our Fundraising promise